Doppel Felix

Many will still remember the "double helix" as DNA strands from biology class. "Doppel Felix" does not only sound similar, but also has - as the name of the model suggests - the DNA of Felix, which was the starting point of the manufacture age for Habring. This DNA can be found also in Erwin, Felix's younger brother with the "jumping second"....

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Creating an Icon

BY BENJAMIN TEISSEIRE Every luxury brand dreams of creating an icon. A product that instantly becomes a reference, an object of uncontrollable desire. A model that, once anchored in the public’s subconscious, does not need selling anymore. A pure ‘Veblen’ good, which becomes even more desirable even as its price rises. Every top brand has a recognisable design and a style embodied by...

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