Time

Doppel Felix

Many will still remember the "double helix" as DNA strands from biology class. "Doppel Felix" does not only sound similar, but also has - as the name of the model suggests - the DNA of Felix, which was the starting point of the manufacture age for Habring. This DNA can be found also in Erwin, Felix's younger brother with the "jumping second"....

Read More

Creating an Icon

BY BENJAMIN TEISSEIRE Every luxury brand dreams of creating an icon. A product that instantly becomes a reference, an object of uncontrollable desire. A model that, once anchored in the public’s subconscious, does not need selling anymore. A pure ‘Veblen’ good, which becomes even more desirable even as its price rises. Every top brand has a recognisable design and a style embodied by...

Read More